As a civil engineer and management graduate, one common mistake I see new home buyers making is this:Let me say this bluntly because sugarcoating is how people lose their life savings.Most new home buyers make the same mistake: they finalize the location first, even when that location has no financially strong or trustworthy builders. During due diligence, the red flags are already there:
- Cash-flow issues
- RERA penalties
- Delayed or stalled projects
- Legal or fraud cases
And yet, people still invest. Why? Because they tell themselves: “There are no big builders in this area, so we don’t have a choice.” That one sentence destroys futures.
Ask yourself honestly:
- If a builder is struggling today, how will they complete your flat tomorrow?
- Are you buying a home, or buying hope created by marketing?
- If this project gets delayed by 3-5 years, can your finances survive it?
- Would you invest your entire savings in a company with bad financials just because it’s the only option?
You already know the answers. You’re just ignoring them.
Why Smart People Still Make Dumb Decisions
- Location obsession: “We want THIS area at any cost.”
- Brand illusion: Famous name ≠ financially healthy company.
- Fake premium lifestyle ads: Brochures don’t pour concrete.
- FOMO: “Prices will go up, we’ll miss out.”
- Blind trust: Assuming builders care about buyers. They don’t. Builders care about cash. You care about a roof, stability, and your future. Those goals are not the same.
If a clean, financially stable builder does not exist in your chosen location: DO NOT FORCE A NEW PURCHASE. Choose a resale property in a good society.Verify delivery history, not marketing promises. Read RERA data like your life depends on it because financially, it does.
Remember: A slightly old flat is better than a never-delivered dream. You are not buying a phone. You are investing 20-30 years of your working life. Marketing fades. EMIs don’t. If this post makes you uncomfortable good. That discomfort is cheaper than a bad home-buying decision.